The application is used successfully with mystery shoppers to study the parameters at the point of sale: from the cleanliness of the location to the courtesy of its staff. You can pre-populate lists with criteria (for example: excellent, good, okay, poor) to standardize surveys, in order to avoid ambiguous interpretations of responses. The application can be adapted to account for specifics at a particular point of sale or to document additional questions with an even higher level of detail.

The agent, merchandizer or sales representative will be able to research the territory with the help of a mobile device via “scorched Earth” (a sequential investigation of the territory street by street, building by building). The mobile application speeds up the process, reduces paperwork and the loss of important data, and, most importantly, allows one to observe the process in real time, automatically providing the time and coordinates of the test location, minimizing the risk of data falsification by an employee.

A data base is formed as a result of the detailed audit, which you can quickly use to form strategic plans to promote goods and form and re-structure trade networks.

Specify tracking parameters, and, with the application, gather objective characteristics of the competitive environment to be at the forefront of the industry.

The application quickly allows you to assess the arrangement of goods on the shelf or in the display case, to check the conformity of calculations to the required plan, and to control products at the warehouse in the required amount.

The application is configured to examine and review advertisements to assess their current condition: availability, location, visibility, integrity, lighting, and also to control the times of placement and the operator’s photo report verification with the actual situation. You can also examine the advertisements of both you and your competitors. Fixing the time and place of your checks helps to avoid mistakes and inaccuracies.

An inspecting employee or agent can easily control any special promotion. Use the application to enter required remarks into a form, describing the measures and work of personnel in promoting the products and services of your company.

The application allows the user to gather information to improve methods for promoting the goods and services which are aimed at a specific group of costumers. This form has questions pertaining to various merchandise, variations of their use, various consumer data, customer satisfaction, etc. Available in the application, questions can be easily adapted to the specifics of the products and company to which the research pertains.

The application can be developed as an entertainment or service tool. With it, you can create an image, improve the perception of a product and promote a good or service in an unobtrusive way and motivate the client to action. And provide employees with the opportunity to participate in decision-making and to get more deeply involved in your company’s business process.