Studies of public opinion through individually tailored questionnairesShow details Hide details Learn about motivating and demotivating factors in decisions and choices made by the respondents. Conduct political and electoral research
By including interviewer questions in the questionnaire devoted to social and cultural issues, you will identify factors that influence the decision-making process and choices of the target audience.
Audit of social media communicationsShow details Hide details Rate the attractiveness and effectiveness of outdoor advertising in your city
Controllers can use the app to interview city residents and collect data about the location of street advertising for further analysis: the number of times the ad was viewed, difficulty seeing the ad, recollection, desire to act on the information in the ad and so forth.
Creating a portfolio of a typical representative of any groupShow details Hide details Describe an individual based on the basis of the collected criteria and stable characteristics of the different groups and end-users in each group.
Questionnaire created based on the client's objectives that allows interviewers to fully describe the target audience. Analysts can assemble the correct profile of a typical representative of a studied group.
Identification of interests, values, satisfaction and mood of the correspondentsShow details Hide details Collect socio-economic data for the analysis of preferences and participation, socialization and relationships
The app can be used by the organization staff and volunteers to gather information and track changes in norms of behaviour, to determine basic values of society, to research quality of life and other socially significant aspects.